church giving

How to Build a Successful Financial Leader Ministry

Ever wonder why the local university or hospital received the $1 million gift and your church didn’t? Are you curious about how to build a successful financial leader ministry? Learn how to change the future trajectory of your congregation with this information.  ... read more

How to Inspire a Revolution and Join the Generosity Movement

What if you could inspire a revolution in how your church thinks about money? What if people were to join you in a generosity movement? It all begins here: We hold these truths to be self-evident that all people are created in the image of a loving, giving, and... read more

Gratitude is the Key to Your Church Giving

At this time of year, most churches are wrapping up a beleaguered annual stewardship campaign, trying to squeak out the last few pledges in hopes of meeting the budget. Church leaders are eager to move on to the festive Christmas season and leave the difficult money... read more

5 Things You Need to Ask Your Generosity Team To Do

You’ve begun the generosity revolution and are doing the generosity dance! Before you invite people to join the revolution, you need to know exactly what you are asking them to do. What will be the generosity team tasks? Remember what your generosity revolution is all... read more

Recruit a Generosity Team: The Big Picture

You’ve taken a leap of faith and made the decision to be a revolutionary leader in generosity … not just a lone nut. Now it’s time to recruit a generosity team for your church. Who is going to help you lead your congregation? You have prayerfully looked at the... read more

If You Want To Be a Revolutionary, Recruit the Right Generosity Team

So, you want to lead a revolution. What does it require? If you don’t want to just be a lone nut, you’ve got to recruit the right generosity team. Remember the video from last week’s post, the shirtless dancing man and the words of Derek Siver? If not,... read more

Everything you need to inspire generosity.


How to Reach Every Household in Your Annual Campaign

You’ve just returned from vacation to discover you’ve been unanimously selected to chair the annual stewardship campaign in your church. Yikes! Your senior pastor expresses confidence in your ability to increase giving by 10% this year. After all, the church needs the additional resources. You review what the committee did last year and find the letter mailed to every member of your congregation. Not a bad letter, but still only 50% of the congregation is making a contribution.


One of the biggest mistakes made by churches during their annual campaign is to presume one message will actually reach every household. In order to reach every household, it is important to design appeals to meet people where they are.

Effective communication with your donors requires different messages based on specific giving patterns. How donors contribute through your annual campaign provides insight into how they think about giving. Giving behaviors are an indication of the donors’ understanding of biblical stewardship principles. How and how often donors give reveals the importance of generosity in their lives. As you prepare for your annual campaign, consider your donors’ giving patterns and create targeted strategies for meeting each group where they are on the path toward generous living.



To learn more about how to create specific appeals based on giving behaviors, download Horizons’ free ebook, “How to Reach Every Household in Your Annual Campaign.”

Your ebook includes descriptions of each giving group including giving motivations and customizable letter templates. When you subscribe to Giving365, you also receive access to blogs (searchable by topic), ebooks, webinars, and other tools to grow giving in your church.





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Get a Free Chapter from God vs. Money by Clif Christopher

Available FREE to all Giving365 subscribers — download a chapter from God vs. Money by Clif Christopher, author of Not Your Parents’ Offering Plate. Giving365 is a free subscription providing churches the resources needed to grow giving in your church. Not yet a subscriber? Click the Giving365 logo below and download your chapter and tons of other timely and helpful resources.


Here is what church leaders are saying about God vs. Money!


Once again, Clif Christopher offers a powerful, compelling guide for pastors and laity on the life of a disciple of Jesus Christ, particularly as it relates to the connection between faith and stewardship.  Effectively using the battle metaphor, and drawing upon his own experience in the Army, as a pastor and as one of the leading experts in charitable giving, Clif calls leaders to engage in the battle for the hearts and minds of their people.  I was inspired and encouraged by reading this book.  You will be too.


Adam Hamilton, Senior Pastor, The United Methodist Church of the Resurrection


Few people can speak to the complex relationship between loving God and the lure of money better than Clif.  He has given his life and ministry to helping churches wrestle with this profound issue.  As a result, he brings a unique vantage point of one who has seen the liberating power of the gospel experienced in generosity.  Jesus warned that money vies for dominance in our lives.  Clif has issued a timely challenge to pull down the idol and serve the living God instead.


Doug Turner, President, Culture of Ready



Clif Christopher has been my main go to coach in applying practical biblical strategies for stewardship in the local church. This is an excellent read for church leaders who find themselves in church cultures adverse to using the “Tithe” word. A great reminder that we as followers of Jesus are the means to resource God’s mission in the world with practical tools to help us apply.


Mike Slaughter, Founder and Chief Strategist of Passionate Churches, LLC and Pastor Emeritus Ginghamsburg Church

Book Review: God vs. Money by Clif Christopher

In his book, God vs. Money, Horizons’ founder, Clif Christopher draws on his experience as a member of the US Army to create a powerful metaphor intended to examine a potent enemy of the church—greed. In his typical direct, take-no-prisoners communication style, Christopher proclaims the theater of combat is our society that saturates our daily lives with messages of needing more stuff. Christopher uses “war language” to convey the importance of defeating the most significant deterrent to building disciples in our churches and ultimately funding the church’s mission.


Christopher says, “I truly believe that we must take the attack upon our Christian values by a greedy, self-serving society very seriously.”


Clif Christopher, who is an ordained minister of The United Methodist Church, pushes heavily on pastors to act as “drill instructors” who should model for others a generous life. Despite being subject to the same barrage of messages from the enemy, pastors must resist temptation and live a generous life. Pastors should be able to preach and teach biblical stewardship principles and draw from personal and authentic experiences.


Pastors are drill instructors who should model for others a generous life.

In subsequent chapters, Christopher expands on his metaphor to describe strategies for defeating the enemy in “the combat zone.” Fighting against the “you can have it all” mentality, the church must face the enemy head-on and counter the message of more is better. In God vs. Money, Christopher provides ample tools that can be immediately applied in every church to defeat the enemy grow disciples.


God vs. Money is a must-read for every pastor, stewardship chair, finance committee member, and church leader who wants to meet greed on the battlefield and reclaim biblical stewardship principles.


Here’s what church leaders are saying about God vs. Money:

Clif Christopher has done it again! In his usual direct and clear way, Clif calls the church and its leaders to engage the struggle of “God vs. Money” head on in a faithful and discipled way. I recommend this book as a “must read” for clergy and lay leaders alike who wish to lead congregations into lives of generosity and grace.


Carl Frazier, Jr., Lead Pastor, First United Methodist Church, Cary, North Carolina.


Books do not always mirror their author’s intent, God vs. Money does! Christopher’s book reads like a jeremiad. It is a “call to arms.”  It is challenging clergy and congregations to declare war against the cultural god Mammon. It is also a training manual for growing generous congregations and disciples: people who make worship a priority, prayer a daily practice, giving testimony a way of living, community service a moral obligation and tithing a requirement of church membership. Read and imagine how such congregations might alter the landscape of a community…even the world.


Bill Enright, Emeritus Founding Executive Director of the Lake Institute on Faith and Giving at the Lilly School of Philanthropy at Indiana University. Former Senior Pastor of the Second Presbyterian Church, Indianapolis. Bill is the author of Kitchen Table Giving: Reimagining How Congregations Connect With Their Donors.


For those of us who have learned from him for many years, this book is vintage Christopher! Again he shares very practical wisdom about the gospel, the church and money in an extended metaphor of spiritual warfare. Its sense of urgency for the mission of the church is compelling!


Scott Jones, Bishop, Texas Annual Conference of The United Methodist Church


God vs. Money is a must read battle plan for pastors and lay leaders who need to confront the ‘God of Materialism.’ It will equip them to discredit a god who preaches that all you need for happiness and fulfillment is a credit card and lots of stuff. It will help them focus their preaching or teaching on the God of Jesus who lived a spirit of generosity.


Charles Cloughen, Jr, Episcopal Priest, Planned Giving Officer-Diocese of Maryland, and author of One Minute Stewardship: Creative Ways to Talk About Money in Church.


[God vs. Money] is an excellent book and Clif is so on with what he is talking about. I do a lot of Sunday morning sermons on Stewardship and Generosity in churches all over the state of Nebraska. One of the first things that I remind them of is that everything they possess is God’s. I had a gentleman come up to me several weeks ago, and he thank me for the “pearls of wisdom” and for reminding him of what he has is God’s. He told me that he had forgotten that and it was good to be reminded.

I have several of Clif’s books and often use them as references in my talks. The church IS in dire trouble because they have forgotten why they give! Excellent, excellent book. I enjoy reading his books because they are easy to read, and he lays it out. You never have to guess trying to read between the lines. To the point and clear! I have always admired that about the way he writes. I most certainly endorse this book, and I will be purchasing one for the office.


Anita Crisp, Executive Director, Nebraska United Methodist Foundation


Clif Christopher is not only my “go to guy” when it comes to the stewardship of money, he’s also a long-time friend. I’ve read every book he’s written and each time I think it’s his best one. God vs. Money is no different. It’s a winner! Clif utilizes his experience as a pastor and chaplain in the military to lay out a life plan for raising up generous disciples. He declares war on the ungrateful life. You don’t want to miss this one.


Bill Easum, Founder and President of The Effective Church Group and author of over 21 books including co-authoring Dinosaur to Rabbits: Turning Mainline Decline to a Multiplication Movement.



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