Six Reasons to Send a Giving Update on November 30
Most churches have a practice of mailing “giving statements” or “giving updates” to members on a set schedule—quarterly, semi-annually, or just at year-end. Often we include an update on our ministries or a story of a changed life with the giving statement. These are good ideas which I affirm. However, have you ever thought about sending an additional statement on November 30? It seems to me there are at least six very good reasons to do so.
- This gives those who have fallen behind in their commitment one last chance to catch up before the end of the year. Using the “normal” schedule, people receive an update sometime in late September or early October at the latest. If they fall behind after that, they may not become aware until they receive their year-end statement. By then, it may be too late to catch up.
- Some people receive additional compensation from an annual bonus sometime between November and February. For those who are looking for a faithful response and want to donate a portion of their bonus, the November 30 statement provides a reminder that your church is a worthy recipient.
- Competition! If your mailbox is like mine between Thanksgiving and Christmas, it is filled with requests from various charities. The nonprofit world is asking church members to donate during this time of year. Shouldn’t the church be in that conversation? A giving statement is a way to add our name to the chorus.
- Most churches receive between 25% and 40% of their annual contributions in the month of December alone. Because people are making giving decisions toward the end of the year, sending a November 30 statement will remind them of your vital ministry and programming.
- It will more than pay for itself. When I suggest this idea to clients, often the response is a concern about the cost of the postage and printing. I have yet to encounter a church that sent a November 30 statement that did not also report an increase in year-end giving. People will respond!
This strategy can become an important part of a “different” way for sending giving statements throughout the year. In my next blog post, I’ll discuss a year-round strategy for giving statements.