8 Ways to Improve Your Next Capital Campaign

by | June 6, 2018

Every gift is valuable when you’re running a capital campaign – continuing to provide events, programs, and services to the community takes investment. In 2018, you can make your capital campaign more successful than ever by keeping in mind a few best practices and fixing a few issues that can plague even the most efficient church fundraising efforts.

Here are the building blocks of a successful capital campaign.

  • Identify the group that supplies most of your annual income.  Generosity is an important spiritual issue. Pastors should know how members are growing spiritually.
  • Nurture positive relationships with your major donors before you ask for a gift.  We have to earn the right to ask. By regularly meeting with your financial leaders to show interest in the things they are concerned about, you convey that they are part of the community and that you care about them, their families and their business. Mentor and minister to them spiritually to develop relationships and earn the right to ask when the time comes.
  • Find out how to connect families to your vision.  Find out what questions your donors have about the capital campaign. If you know what questions, reservations, or objections they have, you can address them in advance of your campaign. A pre-campaign study is a vital step in successfully connecting your most valuable donors to the project vision.
  • Involve your financial leaders early and invite them to help you establish momentum.  Leadership gifts build momentum, which shows the rest of the congregation that the goal is achievable if they will do their part.
  • Value every gift.  Without more considerable gifts you will not raise what you need. Nonetheless, it’s important to value the widow’s mite contributions equally with the large donations.  All your members working together will achieve a bigger result than what a few can accomplish alone.

 

Here are the three issues to avoid in your next capital campaign.

1. We need to go right now!

You may feel like momentum is on your side, or like a big church vote points to a need to act swiftly. Or maybe you have a note coming due. When a church comes to me with such a sense of urgency, I wonder if they did not know all of these things several months back. I respond that we can certainly go “right now!” but I sure wish I had more time. When things are rushed, the chance for errors increases markedly. You frequently do not do things as thoroughly or creatively as you might like because the clock is ticking. If you see even the possibility of a campaign in your church’s future, call immediately. Talk with a professional about timing. The cost to have someone under contract is the same, whether it’s for one year or for two months. Ideally, you should have this conversation from one year out to no later than nine months out.

2. We only want to raise ___________.

Don’t settle for less than what you need for your budget. When someone comes to me asking for less than what they might really need, I ask them if they could use two times the amount. Usually, I get something like, “Well I guess, but we have not talked about it.” This is a big mistake. For a campaign to raise you half your budget will cost you the same as if I raise 2-3X the amount. At least test for a higher target. Once your church has done a capital campaign and declared victory; that’s it. You can’t turn around and do it again in a year – you’re done for a while. Whenever you think you will need a campaign, make sure you are trying to reach your maximum potential.

3. We need a campaign because we are way behind on the budget.

You are fishing in the wrong pond. Capital dollars do not fund operating budgets. The annual pocket or (better yet) the generosity pocket supports your operating budgets. This approach is entirely different from a capital campaign. It may even take longer, but it will pay long-term benefits.

The lesson in all of this is to be cautious and thoughtful. First, diagnose your problem or need. Then identify the right solution. And finally, take a step-by-step approach under the guidance of a qualified, experienced partner. The result will be a smoother, more successful capital campaign that will sustain your efforts for longer and even help to build community through the funding process.

This article was originally published by Voices on Stewardship (voicesonstewardship.com).

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Everything you need to inspire generosity.

RECENT Posts

Who Should Know What People Give?

Clif Christopher, Horizons’ Founder and author of Not Your Parents’ Offering Plate, discusses the most argued-about stewardship topic in the church today.

 

In this newest video from Horizons’ Giving Intelligence Series, Clif shares his perspective on who should know what people give to the church and why it’s important. If your church leadership has ever disagreed about who should have access to the church’s giving list, this brief video will provide insights and answers to this controversial topic.

 

 

The Power of Thanks: Four Practical Ministry Funding Impact Strategies

The Power of Thanks

One of the most powerful tools you have for growing giving is saying thanks! Contributors to your church’s ministries should know you are grateful for their support. Saying thanks expresses gratitude, grows giving, and makes you feel good. It only takes a few minutes to say, “Thanks for giving!”

Four Practical Strategies that Will Significantly Impact Your Ministry Funding

Watch The Power of Thanks to learn four practical strategies that will significantly impact your ministry funding from Horizons’ Managing Partner, Joe Park.

 

 

To access more of Horizons’ free stewardship resources, click the Giving365 logo below.

Giving365 - Blog - Horizons - church stewardship resource

25 Big Ideas for Growing Church Giving

Take your church’s giving to the next level and start the new year strong. These 25 big ideas from Horizons Stewardship will help you get there. If giving was flat, the number of church donors has declined, or your ministry for 2019 is not fully funded, these 25 ideas offer the strategies you’re looking for.

 

Engaging and keeping givers is a huge struggle for most churches, and the competition for charitable dollars continues to be fierce. If you want to grow giving and see your vision become a reality, 25 Big ideas offers the help you need in this free download.

 

 

To download this ebook and other resources, click the logo below to subscribe for free.

Giving365 - Blog - Horizons - church stewardship resource

 

 

 

 

 

 

If you are already a Giving365 subscriber, click the user icon   at the top right of the menu.

OUR NETWORK

Follow Us

PO Box 627
Cabot, Arkansas 72023

Pin It on Pinterest

Share This