How to Reach Every Household in Your Annual Campaign

by | August 29, 2018

You’ve just returned from vacation to discover you’ve been unanimously selected to chair the annual stewardship campaign in your church. Yikes! Your senior pastor expresses confidence in your ability to increase giving by 10% this year. After all, the church needs the additional resources. You review what the committee did last year and find the letter mailed to every member of your congregation. Not a bad letter, but still only 50% of the congregation is making a contribution.


One of the biggest mistakes made by churches during their annual campaign is to presume one message will actually reach every household. In order to reach every household, it is important to design appeals to meet people where they are.

Effective communication with your donors requires different messages based on specific giving patterns. How donors contribute through your annual campaign provides insight into how they think about giving. Giving behaviors are an indication of the donors’ understanding of biblical stewardship principles. How and how often donors give reveals the importance of generosity in their lives. As you prepare for your annual campaign, consider your donors' giving patterns and create targeted strategies for meeting each group where they are on the path toward generous living.



To learn more about how to create specific appeals based on giving behaviors, download Horizons' free ebook, "How to Reach Every Household in Your Annual Campaign."

Your ebook includes descriptions of each giving group including giving motivations and customizable letter templates. When you subscribe to Giving365, you also receive access to blogs (searchable by topic), ebooks, webinars, and other tools to grow giving in your church.





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Everything you need to inspire generosity.


25 Big Ideas for Growing Church Giving

Take your church’s giving to the next level and start the new year strong. These 25 big ideas from Horizons Stewardship will help you get there. If giving was flat, the number of church donors has declined, or your ministry for 2019 is not fully funded, these 25 ideas offer the strategies you’re looking for.


Engaging and keeping givers is a huge struggle for most churches, and the competition for charitable dollars continues to be fierce. If you want to grow giving and see your vision become a reality, 25 Big ideas offers the help you need in this free download.



To download this ebook and other resources, click the logo below to subscribe for free.

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If you are already a Giving365 subscriber, click the user icon   at the top right of the menu.

Do You Know What Motivates People to Give?

Horizons is pleased to announce the launch of Giving Intelligence — a video series offering helpful advice from the Horizons team of generosity experts. Leading off is Horizons’ Founder, Clif Christopher, author of several books on giving including, Not Your Parents’ Offering Plate and his most recent, God vs. Money.


Do you know why Americans choose to give to a specific cause?

As a church leader, are you appealing to your congregation based on these reasons?


In this first in a series, Clif identifies the three reasons why people say they choose to give. These reasons have important implications for churches, especially during these times of intense competition for charitable dollars. Click below to view the first Giving Intelligence series video.

The Best Gift You Can Give Your Church This Year

The best gift you can give your church is a fully-funded vision!  If your church struggles to raise funds to accomplish your ministry goals, then Giving365 is for you! Horizons’ free subscription is the resource you’ve been looking for to grow church giving in 2019.


Giving365 is a free subscription from Horizons Stewardship including blogs, ebooks, webinars and more! Subscribers receive bi-monthly blogs including information on best practices, the latest trends in giving, and helpful tools to use immediately to grow giving. In addition, Horizons’ team of Ministry Strategists will share their insights and expertise through a series of webinars. Make 2019 the most fruitful year in the life of your church. Register today for Giving365 by clicking on the Giving365 button above or on the Giving365 logo.

Sign up today to access the Giving365 vault. Don’t miss the opportunity to receive our latest ebook, “25 Big Ideas to Grow Church Giving” available early January 2019.


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