Annual Giving

If you do annual giving campaigns, we can help! These articles are a place to start for ideas, resources, processes, and messaging.

How to Avoid Making an Awkward Financial Ask

You Are Not Alone. Avoiding the Awkward Ask. If the thought of asking someone for money makes you feel awkward or uncomfortable, you’re not alone. There is a general reluctance among church leaders to talk about money. But you shouldn’t let reluctance keep you from... read more

4 Disturbing Trends Behind the National Decline in Church Giving

Church Giving Realities Charitable giving has consistently risen from less than $150 billion to more than $400 billion in the US over the last 40 years. Yet, last year individual giving fell by 3.4%, charitable giving fell by 1.7% (inflation adjusted), and sadly,... read more

How to Talk About Money and Ministry in Church

Talking about Money and Ministry Giving to religion fell 3.7% (inflation adjusted) in 2018* as people continue the trend of shifting giving away from the church to other non-profit organizations.  How we talk about money and ministry in the church is one of the... read more

Ways to Increase Donor Motivation

172   That is how many times I have donated blood. My first donation was through a blood drive when I was in college. It was a relatively painless experience and home-made cookies were offered as motivation! I started donating after that, but for years I did so... read more

How to Reach Every Household in Your Annual Campaign

You’ve just returned from vacation to discover you’ve been unanimously selected to chair the annual stewardship campaign in your church. Yikes! Your senior pastor expresses confidence in your ability to increase giving by 10% this year. After all, the church needs the... read more

How to Make Sure Your First-Time Donors Repeat Their Gift

The Law of Inertia states an object at rest tends to stay at rest unless acted on by an external force. The same tends to be true about church donors. Church members who do not contribute are challenging to inspire. When someone donates for the first-time, it is cause... read more

Everything you need to inspire generosity.

RECENT Posts

10 Ways to Effectively Thank Your Donors

Saying Thank You Giving is an outward expression of an inward commitment. When someone gives to your church, it is a sign of personal and spiritual growth. You want to honor and celebrate that in the same way you might celebrate a milestone with friends and family....

How to Avoid Making an Awkward Financial Ask

You Are Not Alone. Avoiding the Awkward Ask. If the thought of asking someone for money makes you feel awkward or uncomfortable, you’re not alone. There is a general reluctance among church leaders to talk about money. But you shouldn’t let reluctance keep you from...

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