Since its inception, Clif Christopher has been on the frontline in responding to Horizons’ clients about church capital campaigns. Providing timely and insightful counsel to pastors and lay leaders is at the heart of Horizons’ mission to guide churches on their journey to achieve their mission. In anticipation of the release of Clif’s latest book, God vs. Money, I invited Clif to share his insights on some commonly-asked questions.
Kristine: What are some common mistakes churches make when considering the size of their church capital campaign projects?
Often churches fail to maximize their giving potential. For example, a pastor recently told me about the growth and enthusiasm expressed in his church regarding a $1,000,000 building project. The church’s budget was $750,000. Given the excitement surrounding the project, it seemed to me the church could likely raise more. I suggested the church look at other needs and consider adding them to the project and have our team assess the congregation’s overall support. Assuming the support is there, this church has the ability to conduct a more ambitious campaign and raise more money for the kingdom.
Timing of a Capital Campaign
Kristine: When is the best time to conduct a church capital campaign?
The short answer is the best time to conduct a church capital campaign is when the vision is clear and the congregation is rallied behind the vision. However, some churches are too eager to break ground and end up eliminating a lot of the giving momentum. If you break ground before the campaign, you take away people’s ability to participate in helping your dream become reality. Breaking ground before the campaign will result in getting a building sooner, but you will have far less resources to pay for it. Also, it will be three years before you can conduct another campaign—and that will likely be for debt. Be patient and wait to break ground when you are ready to celebrate the conclusion of a successful capital campaign.
Kristine: Should capital projects be paid for using estate gifts?
Generally, this is not a good idea. Using legacy gifts for capital projects removes the responsibility of the church to help people mature in Christ through more generous giving. Estate gifts should be used to strengthen an endowment fund that enlarges the ministry and mission the church is called to do. It should never replace what present members are capable of and called to do. Have a campaign for the project you feel God is calling you to do, and then use the proceeds from the estate gift to move the church beyond that building and into life changing ministry.
Staff Positions and Missions Work
Kristine: Should churches consider adding staff positions or missions work to their campaign funding needs?
The problem is you are hoping to leverage enthusiasm for a building project to get money for staffing and missions. These expenses should be funded through the annual budget rather than included in a church capital campaign. Lumping capital needs in with operating expenditures is most often a bad idea. People may resent having a portion of their donations designated to expenses other than capital, and they may choose to withhold their giving. Also, funding a staff position through a three-year capital campaign creates a significant problem after the giving period is over. How will this staff position be funded in year four? If you need to fund a staff position or support a mission endeavor, include these expenses in your annual budget and invite people to support it.
Kristine: How important is it for the pastor and church leadership to express their support of the church capital campaign?
Well how important is leadership in any arena? It is critical! If the boss showed up late for work and only showed interest in coffee breaks, would the employees exceed his passion? If a coach was not that committed to practice and winning, would the players give their all? Church members are very in tune with what leaders are serious about. They listen to hear what their pastor feels is at the core of Christian life. Specifically, they listen to hear whether church leaders just want money to pay bills or if they truly believe that generosity is vital to discipleship and living a fulfilled life. It is very important every pastor share their plans for giving every year and why they are making that choice. Members concerned about being a disciple will follow.
High Capacity Donors
Kristine: In God vs. Money, you suggest that pastors should build relationships with their high capacity donors. Why is this important?
As church leaders, we must stop seeing and relating to persons blessed with wealth as different from others blessed with unique talent and abilities that can be used for Kingdom work. If we knew a person with exceptional musical talent, we would be derelict if we did not spend time with them exploring how that talent might be used. Same goes for educational ability or leadership ability. One key job of a pastor is to help persons use the gifts God has given them for God’s work. This is no less true for those few who have been blessed with wealth. They need and deserve our time to assist them in fulfilling God’s calling on their life. This simply does not happen by speaking in generalities from a pulpit. It happens through relationship and personal attention.
I clearly remember the multi-millionaire who shared how grateful he was for the extensive conversations a college president had with him that helped him determine how to use his vast amounts of money following the sale of his business. When I asked this active church member if any pastor had ever sat down with him and had a stewardship conversation, he said, “No, Clif, you know that preachers do not like to talk about money!”
Clif's books include Not Your Parents' Offering Plate, Rich Church Poor Church, and several others. His new book, God vs. Money, is now available on Kindle and will soon be released in hardcopy by Abingdon Press.