Four Ways Church Staff Can Encourage Generosity

by | March 2, 2017

Recently, I was in a meeting with several church administrative assistants that were so far out of my league I decided to write a blog about them. Those sitting with me probably thought I was taking incredibly detailed notes about the local sales and use taxes, but I was actually thinking of ways administrative assistants and other church staff members can encourage generosity in their church.

I’ve met with enough pastors to know that many don’t get it when it comes to generosity. At the same time, the staff of the church is intimidated or outright scared to confront the pastor on shortcomings when it comes to teaching the subject in the local church. So here are my suggestions of how staff, and specifically an administrative assistant or financial secretary, can spur generosity.

  1. Begin quarterly giving statements with a letter describing the church’s impact. While some people give the same amount on a regular basis, others (like me) aren’t paid the same each month and, therefore, give a different way. Along with the giving statement, send a letter detailing how lives have been affected in the church. Pictures from a food pantry, mission trip, VBS, or special conference can make these much more impactful. Then make the connection; because you gave, lives were changed.
  2. Make every giving option available. Yes, many will continue to give during the offering time on Sunday morning, but what about those who are out of town, sick, or simply don’t have cash or checks? By offering electronic giving whether it’s on the website, app, or by text will ensure everyone has an easy way to give.
  3. Share significant giving information with the pastor. Each church operates differently when it comes to what the pastor knows about giving. However, every pastor should know where the church stands financially. The pastor should also know if someone gave a significant gift out of the norm (even if the amount isn’t included) or if a faithful giver has stopped giving. Again, simply asking the pastor if he or she has spoken with Mr. and Mrs. Smith would suffice.
  4. Ask the pastor to write a note to first-time givers. A personal letter to first-time givers acknowledges a significant step in the faith journey and can encourage future growth in generosity. The amount of the gift is less important than the pastor’s expression of gratitude on behalf of the church. While you’re at it, if feasible, ask the pastor to write thank you notes to those who have volunteered for the first time, joined a small group for the first time, or any number of significant faith steps.

So, there are four ways that an administrative assistant, financial secretary, or other staff member can have an impact on the generosity of a church. While a pastor often sets the tone, those of us in the church can also participate in the culture of generosity!

Image Info:  LTC0409 by Mathleu Plourde licensed under CC BY 2.0



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Everything you need to inspire generosity.


Are You Ready for a Capital Campaign?

How do you know if you are ready to launch a capital campaign?  


Kristine Miller, CFRE, Horizons’ Senior Partner, discusses the five important steps you should take prior to launching a capital campaign to ensure successful results.


In this latest video from Horizons’ Giving Intelligence Series, Kristine discusses five actions to take prior to launching a campaign for any project such as building, restoration, debt, missions, endowment, or any other capital needs. Has your church leadership wondered whether or not you’re ready to go? If so, this brief video will provide the insights and answers you are looking for.


If you missed other installments of the Giving Intelligence Series, click the titles below. Also, sign up for Giving365 in order to access these and other helpful videos as well as more free stewardship resources including insightful eBooks!

Three Reasons Americans Choose to Give

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To access more of Horizons’ free stewardship resources, click the Giving365 logo below.
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A Story of Faith and Transformation You Need to Know

In 2016, St. Andrew, Plano, Texas, faced a significant challenge. Located in Collin County, Texas, one of the fastest growing areas in the nation, St. Andrew was experiencing growth, especially in their contemporary worship service. As a result, several other areas including children and youth, missions, hospitality, and parking were all being stretched beyond capacity to accommodate growth.

St. Andrew’s Growth Paralleled a Focus on Generosity in Their Core Church Language

However, St. Andrew’s leaders had been preparing for growth through the development of their 30-year master expansion plan. The plan focused on four aspects of church life: worship, connect, serve, and give. As growing pains became more intense, church leaders realized it was time to launch a capital campaign. The funds raised would relieve the pressure by beginning to expand critical ministry areas according to the master plan.

Four key aspects of church life at St. Andrew: Worship, Connect, Serve, and Give


The Church’s Capital Campaign Facilitated its Larger Generosity Strategy

St. Andrew’s Senior Pastor, Robert Hasley, explained, “We hired Horizons to guide us in determining what to include in the first phase of our capital campaign. Through conversations with our ministry and financial leaders, our committed core of members, and ultimately, the entire congregation, we embarked on an ambitious plan. The result is a worship space that switches from a traditional to a contemporary style with almost the touch of a button.

We now have a worship space that switches from a traditional to a contemporary style with almost the touch of a button.

-Senior Pastor Robert Hasley

This change has enabled us to reset quickly while accommodating both traditional and contemporary worship styles. We also created new and improved areas for students,  children, hospitality, and parking. One of the more significant changes was the addition of a dedicated missions wing for The Storehouse of Collin County–an agency birthed in our church that provides services for Collin County residents in need.”

A Successful Capital Campaign Paid Additional Dividends

In the end, St. Andrew exceeded giving expectations in the capital campaign and moved forward with their plans. In addition, the positivity emerging from the capital campaign created a vibrancy and energy that has impacted ministry in all areas. Rev. Hasley says, “Like our namesake, Andrew the Apostle, we’re a community that loves to invite others to Jesus. As we live out our calling to worship, connect, serve and give, we’re witnessing God move through our community in remarkable ways.”

St. Andrew exceeded giving expectations and moved forward with their expansion plans.

St. Andrew’s journey is far from over. God continues to call the congregation to live out their mission, “Calling the “Christian-ish” to become passionate servants of Christ.”

For more information on the ministry at St. Andrew, Plano, Texas, click here.

To learn more about partnering with Horizons to move your congregation to the next level of generosity, click here.

The Three Pockets of Giving

Are you inviting your members to contribute from all three pockets of giving?

Many churches focus on the annual pocket and neglect to consider the other two–capital and estate pockets. In this next video in the Giving Intelligence Series, learn about the three pockets of giving and why you should be including all three in your year-round generosity program.



Did you miss the first three installments of the Giving Intelligence Series?  Click the titles below to quickly access them or sign up for Giving365 and access these videos along with many other free stewardship resources.

Three Reasons Americans Choose to Give

The Power of Thanks: Four Practical Ministry Funding Impact Strategies

Who Should Have Access to the Giving Records


To access more of Horizons’ free stewardship resources, click the Giving365 logo below.
Giving365 - Blog - Horizons - church stewardship resource


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